Video has been a key focus for Twitter over the past couple years and in Q4 it remained the company’s largest ad format growing as a percent of total revenue. During Q4, the company announced approximately 22 new live-streaming, highlight, and VOD partnerships, including nine international deals. In total, it Live streamed events toatalling 1,140 with 60% of those reaching a global audience. One partner that launched in the quarter was TicToc by Bloomberg, […] a 24-hour live business-news channel, which has averaged 750,000 daily views since its launch in December. Additionally, Fox partnered with the company to stream select episodes, and other related content, from its Fall slate on the social network before its TV debut.
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