Why Live Streaming is Changing The Future of Social Content

Live Streaming is Changing The Future of Social Content Over the past year, it seems as though almost everyone is going “live.” You know, those notifications on Facebook, Snapchat or Instagram giving us real-time looks or even exclusive, behind the scenes footage. Yes, this phenomenon on our social feeds has only increased to becoming almost […]

1000 Live Streamed Events in Q4 – Twitter Posts First Profit

Video has been a key focus for Twitter over the past couple years and in Q4 it remained the company’s largest ad format growing as a percent of total revenue. During Q4, the company announced approximately 22 new live-streaming, highlight, and VOD partnerships, including nine international deals. In total, it Live streamed events toatalling  1,140 […]

Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch

Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch Vimeo wants creators to broadcast more live videos on its service. But first, it needs to convince creators why they should fork over at least $65 a month for a feature that’s free on other platforms, like Facebook, Google’s YouTube, Amazon’s Twitch and […]

Facebook becoming the place for media companies to expand through video, traffic data shows

For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit ’s Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views. Social video creation platform Wochit’s report, released every quarter, […]

Facebook Launches TV-Style Ads in Facebook Live

Aiming to take on YouTube in a bigger way and help creators make money off of their videos, Facebook Inc. ( FB ) announced Thursday the addition of TV-style commercials in Facebook Live videos. In order to make money off of the ads in Facebook Live, the creator has to have 2,000 or more followers […]

Facebook Live Streaming – The go-to platform for live television

Facebook Live Streaming – The go-to platform for live television Last week, President Trump’s inauguration broke live video streaming records and became the largest live news event streamed, with 4.6M viewers watching it concurrently at its peak. The massive online turnout was the capstone for a year that witnessed the advent of Facebook Live, Instagram […]

Facebook Live Ads still demand engaging content

Facebook Live Ads still demand engaging content With 75% of all mobile data in the world expected to be mobile video in 2020, Facebook is testing advertising inside its live broadcasting system, and is planning to grow the number of ads served this year. Global technology and telecom strategy director Jane Schachtel revealed that Facebook […]

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