Instagram joins the live streaming club

Instagram is joining the live-video streaming game, and with it upping its rivalry with Snapchat. Similar to Facebook’s popular Facebook Live feature, it’s relatively easy to start a broadcast: just tap the camera icon and swipe over to the “live” tab and click the “start Live video” button. As with a Facebook Live video, an indicator at the top of your screen will signal that you’re broadcasting and provide an indication of the number […] of people tuning in. Users can comment and “heart,” or like, your videos as well.

Those who follow you and interact with you on the service will see a notification that you are live, just as they would on Facebook.

Unlike Facebook Live, however, Facebook-owned Instagram will delete the videos from your story once the broadcast is over — a feature that makes it more similar to rival Snapchat than its parent.

Instagram Live will be added as part of an update to Instagram Stories, Instagram’s take on Snapchat’s popular feature that lets users share photos and videos publicly to all of their followers. The company is also adding an “Explore” tab so that its 500 million users can view other live videos on the service. In a blog post announcing the update, the company said over 100 million people use Stories.

Instagram is also adding the ability for messages sent directly to friends and groups to disappear, and updating the Instagram Direct messaging portion to look more like Snapchat’s app.

Instagram is also adding the ability for messages sent directly to friends and groups to disappear, and updating the Instagram Direct messaging portion to look more like Snapchat’s app.

Both services are rivaling to own the youth demographic that’s flocked to Snapchat’s selfie-oriented messages, which have a short life and can be doctored by playful lenses. Snapchat-parent Snap, reported to plan an IPO next year that would value it at $25 billion, has shown a deft hand at creating buzz — on Monday, would-be customers lined up for hours at a pop-up store in Manhattan to try to buy a pair of its video-recording sunglasses.

Groups are Instagram’s big differentiator from Snapchat’s messaging system, allowing you to quickly message multiple friends together and see if they’ve viewed your posts as well as their responses.

Snapchat allows you to send a “snap” to multiple people, though those conversations remain just between you and the person you are messaging.

And while Snapchat will let you send messages to those who don’t follow you directly, Instagram will require that the person you are sending the disappearing message to follow your account.

Instagram will be bringing the disappearing photos feature to users around the world starting today, with live video rolling out over the next few weeks.

StreamBox360 are a London live streaming company, specialising in event filming, Social media and digital video content

 

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