Establish Your Brand with Live Streaming On Social Media

Establish Your Brand with Live Streaming On Social Media

How can you establish your brand with live streaming?  Brands take good use of Live Streaming to boost their business? Check this informative infographic to get useful marketing tips for live streaming […]Watching events that take place in real time online is one of the biggest breakthroughs in the second decade of the 21st century. Ordinary people can now share precious moments from their lives with their friends, while brands can make a more personal connection with users of their services through live stream videos. A live stream of a corporate event, important announcements or interviews will make an average Internet user feel more involved into your which is why all brands that want to establish a strong position on social media should consider using live streaming as a part of their online marketing campaigns.

A Few Facts That Show Why Live Streaming is So Important

Twitch, one of the largest streaming platforms, has more than 10 million daily users. This fact alone speaks volumes about the sheer size of the live streaming market and the staggering numbers of people that can be reached in this way. Furthermore, 80% of customers would rather watch a live stream video than read a post from a brand.

These numbers show that by missing out on live streaming market companies are shutting themselves out from an industry that could be worth over $70 billion, by 2021 . Statistics have also shown that live videos are watched three times longer than the conventional ones, which clearly demonstrates that live streaming generates better user engagement .

A Few Facts That Show Why Live Streaming is So Important

Twitch, one of the largest streaming platforms, has more than 10 million daily users. This fact alone speaks volumes about the sheer size of the live streaming market and the staggering numbers of people that can be reached in this way. Furthermore, 80% of customers would rather watch a live stream video than read a post from a brand.

These numbers show that by missing out on live streaming market companies are shutting themselves out from an industry that could be worth over $70 billion, by 2021 . Statistics have also shown that live videos are watched three times longer than the conventional ones, which clearly demonstrates that live streaming generates better user engagement .

What Do Brands Gain From Live Streaming?

Marketing campaigns that follow a certain formula only take you so far, but in order to really reach out to people, you need to tell them something that clearly speaks to them. Live streaming will help you do just that because you’ll deliver an authentic and unique content to your potential clients and by doing so you’ll be able to extend your reach.

Furthermore, live stream videos enable viewers to comment and share their opinions which is another reason they are an invaluable resource of valuable information brands can use in their online marketing campaigns.

Which Social Media Platform Should You Use for Live Streaming?

Choosing the right platform on which you are going to stream your live videos can prove to be essential to the success of your online marketing strategy. For example, the largest number of registered Facebook comes from India, therefore people based in the Indian subcontinent are most likely to watch your live stream of Facebook, while the largest number of registered users on Instagram is coming from the US, which means that Instagram is a better platform for live streaming if you want to advertise your services on the predominantly American market.

Other statistics like gender, age, education or income can all play a large role in the process of selecting a social media platform you will use for live streaming.

Scroll down and discover mind-boggling facts about this rising trend in the infographic that the Filmora’s team has created. Hit the share button if you think more people should know about this data and let us know what you think in the comments.Live Streaming as A Way to Establish Your Brand On Social Media

 

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